Diving deeper into specific content analytics, GinzaMetrics gives users the insights needed to increase brand findability by target audiences. Access your content insight graphs using the dashboard navigation option Insights, and selecting content.
Marketing Channel Performance
This chart highlights the specific content that audiences are viewing, broken out by channel type. While this graph looks similar to the marketing channel performance chart on the home page, your home page channel chart highlights specific elements or marketing channels driving traffic to your content and in this version, individual pieces of content are broken out by each channel.
For example, clicking into the social segment of the graph shows the specific content driven by social channels.
You can view marketing specific data by channels including:
- Paid search
- Mobile (Native)
- Comparison Shopping Engines
For each piece of content, we’ll provide details about the traffic driven. Data points include:
- % New Visits
- Bounce Rate
You can view the performance of your content across channels by marketing campaign, product, feature, audience type, or other groups you create. Simply use the “Show Groups” checkbox option in the window to sort your content.
Visits by Device
See how audiences are consuming your content across desktop, mobile, and tablet devices. Using this view, you can better understand how content performance differs from device to device.
Hovering over a section of the graph will reveal the total traffic driven to your content that day, the total content driven by the segment selected, and the percentage of total traffic the selected device drives to your brand.
By clicking into a segment of the graph you can see detailed information for each piece of content for the chosen device type, including:
- Content title and URL
- % new visits
- Bounce rate
You can also choose to view content information by your content groups, helping you filter out content for marketing campaigns, features, products, geographies, audience types, and more.
Choose specific device types in your site settings to get content insights into devices such as the iPhone, iPad, Android phone and Android tablet. If you have questions about search engine and device-specific tracking, feel free to contact us for more information.
Understand how social engagement with your content contributes to your brand’s findablity. Using our social engagement chart, you can tie social actions to specific pieces of content and view totals by keyword and content group to understand performance across:
- Marketing campaigns
- Audience types
- Geography groups
- and more
By hovering over a segment of the social engagement graph you can view the total number of social engagements for that date, the amount of social engagements of that type (likes, clicks, shares, tweets, etc.), and the percentage that type of engagement contributed to total social engagements for that day.
By clicking into a section of the social engagement chart you can see the specific content pertaining to the social engagements, as well as detailed data across social channels for that content. View data including:
- Content title and URL
Clicking onto a content title and URL will give you detailed information about that specific piece of content – learn more about page-level detail here.