DEFINE YOUR CONTENT
Create groups of pages and content that align with the competitor content that you want to track. You can select your entire site or specific pages that tie to a product, feature or service. Learn more about creating content groups here.
DETERMINE TARGET KEYWORDS
Choose the top keywords / topics that you want to track. These should be the words and phrases that your target audience will search for to find product, brand or features to meet their needs. You can create keyword groups to segment your data and monitoring further.
SELECT YOUR COMPETITORS
Choose which competitors you want to monitor across content, search, and social media. You can choose their entire site, or a specific sub-domain, depending on your targeting needs.
GATHER COMPETITOR INSIGHTS
It’s time to start checking out your data. Insights and analytics will start to generate and you’ll be able to start comparisons quickly. By checking back frequently over time, you’ll see data over weeks, months and quarters that reveal trends and drive intelligence. Be sure look at social and offsite content data in addition to ranking and keyword performance.
OPTIMIZE YOUR CONTENT
Use our recommendations to optimize your content and increase findability versus your competitors. Recommendations will help with items including keywords, content, page structure, and crawlability.