A weekly series dedicated to discussing today’s marketing strategy, including content marketing, SEO, and more.

This week’s episode of GET FOUND!

The problem with attribution models for marketing

Attribution modeling, in all of its messed up, inaccurate glory is on the rise. Attribution modeling, specifically multi-channel attribution modeling, simply put, is a way to assign “credit” to various channels for their role in creating conversions. And not all models are created equally.
Steve Farnsworth joins Erin to discuss a few of the challenges associated with attribution models.

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Erin Robbins, President
Karen Scates, Marketing & PR Manager

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