Found Friday episodes for keyword and content measurement and optimization

A collection of Found Friday videos that will help you know what’s working and what’s not and how content initiatives are contributing to the bottom line

Keyword metrics – Best practices/changing practices for marketers

Having the right tools and the right data to drive the right visitors to your site.

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Creating keyword and content groups to improve marketing intelligence

The importance of creating and using keyword and content groups to better understand your marketing and SEO performance.

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Strategies for creating content groups

David Kutcher, Confluent Forms, talks about strategies for creating content groups to inform your future efforts.

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Creating the right content at the right time

Use metrics and data to guide content creation and distribution.

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Using keyword and topic ranking data for better social media strategy

Using keyword and topic ranking is effective for social media as well as for search and paid efforts.

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Using search data to optimize the entire marketing mix

Use search data as a way to improve visibility and integrate digital marketing and SEO.

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