Solution: Creating Keyword & Content Groups for Deeper Insights
Get deeper marketing and search intelligence
If you’re sorting through all of your keywords, content, topics, and campaigns separately, you probably aren’t getting the actionable insights you need to make strategic marketing and content decisions. Start collecting and reporting data that reflects how you’re already organizing your efforts and show progress toward KPIs and organizational goals. Use keyword and content groups to compare and monitor your marketing and SEO efforts and inform your strategic decisions.
Measure marketing and SEO performance by creating keyword and content groups based on:
- Other marketing needs
Below are step-by-step guides to creating your content and keyword groups using the GinzaMetrics platform as well as resources to get a deeper dive into gaining strategic marketing intelligence through data groups.
Building keyword & content groups
Setting up a content group
To get your content group set up, first ensure that all content / pages that you want to track are being tracked in GinzaMetrics.
Simply add a content group name, and then select matching title and matching URL rules. Use commas to separate titles and domains – so you can add multiple items to each field.
If there is new content that you will be releasing with your campaign, you can add the content in the Site Settings drop down by selecting Content. Simply add the URL and any targeted keywords for the page. You can also add content directly to a content group from this page as well. Pages can be added to up to three content groups at a time from this screen.
Viewing Content Groups
Now that you’ve set up content groups, you are ready to view them in the dashboard.
There are multiple ways to view content groups in the platform, including:
- Filters – Use the filters located at the top of your dashboard in the Insights > Content area and select the content group icon to view data for one specific content group only.
- Reports – Create content and campaign reporting by selecting a specific content group in each reporting module.
- Organic Search Chart – In the Insights > Content tab, select Groups instead of pages in the organic search chart at the bottom of the page to view content data broken out by each group.