Archives for content marketing and SEO

Recycle, Reuse, and Renew Old Content to Boost Your SEO

Have you ever had an older piece of content start performing well on the search engines and suddenly you felt like you just walked outside wearing flowery bell-bottoms and carrying a boom box? Although you’re glad to have the site visits, you realize that visitors to that content may leave your site with the wrong idea about your current solutions and product or service offerings. You know you can’t just ignore the fact that outdated or incorrect information is being consumed and possibly shared with your audiences. So, now you’re faced with a decision; either create a new piece of
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How to Find Fresh Content Ideas Your Audiences Will Love

Have you faced content burnout? If you find yourself staring at a blank screen with a blinking cursor and wondering what you’re doing there, you’re not alone. Although a majority of brands are now implementing a content marketing strategy, 70% of marketers feel their efforts are not effective, according the Content Marketing Institute. Difficulty measuring results and finding messages that are relevant and unique are among the challenges faced by content marketers and creators. Even the best storytellers among us struggle with finding new content ideas that are relevant enough to convert audiences and enthuse customers. Using search data, competitor’s data,
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Five Key Metrics for Content Marketers

According to Content Marketing Institute, only 28% of marketers report being successful at tracking the ROI of content marketing programs. This leaves a number of marketers who are either not attempting to track their content marketing at all, or are trying and still feel unsuccessful. Although there are many ways to slice the proverbial analytics pie, getting the most out of your marketing intelligence can often be achieved by simplifying your view and focusing on a few actionable metrics. Here are five that you can start using now to improve your content performance. Marketing channel performance Keyword/topic performance and ranking All
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FOUND Friday Exploring the Marketing Technology Landscape

On Friday, March 28, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss the  marketing technology market. They will talk about the solutions that make up the landscape, the players and how it is broken out. They will also specifically focus on the content marketing industry. Join our discussion, by coming to this blog post and watching live at 1 PM ET / 10 AM PT.  Sign up to receive reminders about our FOUND Friday events. If you can’t attend live, stay tuned for a recap and you can watch the archived video immediately following the event. Submit questions via
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FOUND Friday Search and Content Marketing Trends

RESCHEDULED TO FEBRUARY 28 On Friday, February 28, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss the latest trends in search and content marketing. Join our discussion, by coming to this blog post and watching live at 1 PM ET / 10 AM PT.  Sign up to receive reminders about our FOUND Friday events. If you can’t attend live, stay tuned for a recap and you can watch the archived video immediately following the event. Submit questions via the Google Hangout interface or by tweeting using the hashtag #FOUNDFriday.
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Click It or Stick It. Create Titles Your Readers Have to Click

It’s a marketer’s dream to always have clickable article titles users flock to, but it’s as much an art as a science to figure out exactly how to create content with a viral reach. While you might not always hit a home run with your titles, knowing the essential elements for a clickable title allows you to get as close as possible every time you put out a new blog article or case study. SEO Chat looked at more than 23 million visits to determine which of their titles got the most tracking, as well as the types of titles
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The State of Search

We now have a slideshow that outlines key takeaways for marketers surrounding Google’s recent Hummingbird and Secure Search (or ‘not provided’) updates. Please share the presentation or download. The State of Search from GinzaMetrics Read the related blog post.
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Applying the Dragonfly Effect to Search and Content Marketing

Many of you may already be familiar with the book The Dragonfly Effect written by Jennifer Aaker and Andy Smith. While the book focuses on illustrating social media can be used for social good, of course, I was reading it through my own lens of search and content marketing. The broad concepts seem to apply quite well. The authors point out that after the age of 30, many of us no longer value money as much as we do happiness. This is a key point that marketers can keep in mind as they are developing their content strategies in particular.
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The Art of Content Marketing

Forbes recently listed content marketing as the No. 1 item on their Top 7 Online Marketing Trends for 2014, and we couldn’t agree more (search and social also made the list). In fact, the day after this article was published, our CEO Ray Grieselhuber spoke at Ad Tech: Tokyo about content marketing. We invited Steve Farnsworth, chief strategist at Jolt Digital Marketing and blogger/vlogger at The @Steveology Blog, to talk content marketing strategy on September 20 as a part of our weekly FOUND Friday hangout. Erin Robbins O’Brien, COO of GinzaMetrics, added her knowledge and expertise to the conversation as well. What’s
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FOUND Friday: Using Video in Search & Content Marketing Efforts

Our FOUND Friday panel discussed using video for search and content marketing efforts. Our guest was Kieran Farr, Vidcaster’s founder, technical brains and CEO. He is an experienced web developer and video producer, withover a decade of experience producing and publishing video content that drives revenue for businesses. His deep understanding of online marketing, video infrastructure and software development has propelled him to drive success for brands through video marketing such as VMware and MIT. Follow him on Twitter @vidcaster. Check out some of our other FOUND Friday content.   Watch the broadcast
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