GinzaMetrics teams up with Airbnb to discuss global search marketing strategy

A common topic of discussion at GinzaMetrics and within the search community we’re a part of is global search and marketing.

What’s going on with search at a global level, how do we ensure success both in the US and abroad? As SEO strategy continues to evolve, so do the search engines themselves – with China continuing to shake things up through the rapid expansion of Qihoo 360 (So.com) over the last year, use of Baidu and Sogou, as well as Google’s growing presence.

To dive deeper into this conversation, and hear from someone who deals with these issues every day, we will be joined by Tommy Griffith, SEO at Airbnb and Founder of ClickMinded, for a live webinar.

Topics will include:

  1. How should companies that have successfully entered one market approach entering new markets from a search and content perspective?
  2. What are the top priorities for marketing and search managers focused on global SEO at growth companies like Airbnb?
  3. How should US companies with an eye for international expansion decide which new markets to target?

Webinar details are as follows:

Date: Wednesday, May 14th @ 1pm ET / 10am PT
Registration: Click here to register now

We would love to have you join us. The webinar will be open to questions and comments, and we encourage participation by anyone wishing to join the conversation. Space is limited so be sure to sign up soon and reserve your spot.

If you have questions or would like to submit a topic or speaker for a future webinar please contact erin@ginzametrics.com.

Categories: SEO & Search.