Archives for Uncategorized

GinzaMetrics Gets an Upgrade and a New Name – Introducing DemandSphere

If you’re familiar with our GinzaMetrics brand, you know our focus is on pioneering the science of findability. Starting from a background of search and SEO tools, we have broadened into content marketing, intent, competitor intelligence, social media, and other aspects of what we feel makes up the findability ecosystem. A full service marketing suite that delivers platform tools and services the way you want them We recognize that our platform, products, and overarching strategy has evolved and so should the brand that represents it – leading us to unveil DemandSphere. DemandSphere encompasses a suite of tools that currently include:
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GinzaMetrics Expands Offering with Acquisition of Withfluence Influencer Marketing Platform

We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence is an influencer marketing platform that is focused on helping businesses identify the right influencers in their target market to promote and amplify content. What does adding an influencer marketing platform mean for GinzaMetrics users? We recognize that content promotion is a top priority for many of our users. It aligns with the six key areas of our platform offering that we continue to expand on for our customers. The process of tying together the marketing ecosystem, while still delivering features and functionality that
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Using GinzaMetrics and groups to beat your competitors

You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart decisions about how to target each ad and keyword campaign, in each location where it’s targeted. Keyword, content and competitor groups as a strategy Say you’re designing a campaign for a trail running shoe. Ideally, you’d like to know not only the top keywords related to trail running shoes overall, but also the top-searched features, services and brands in each of your target markets –
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Content marketing strategies that will move the needle this year

Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss search and content marketing strategies that will help marketers move efforts in the right direction this year. Read the highlights of her interview with hosts Robert O’Haver and Caleb McElveen below, including tips for rising above the competition and avoiding common SEO mistakes. As the show kicked off, the initial inquiry was around the high number of shares and reads for her articles in Search Engine Journal. In response to a question about her “secret sauce” for getting so many likes and
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Using Content Marketing Strategies for Onboarding and Support: Key Steps to Success

In the latest episode of GET FOUND!, host and GinzaMetrics COO Erin Robbins speaks with Steveology Group CMO Steve Farnsworth about how to use a company’s full breadth of resources to create more effective content — and attract (and retain) more customers. Read on to discover the insights they shared, and to learn a few tips for how your brand can benefit from an innovative content strategy. Bringing operations together: The power of a “working group.” As every marketer knows, when a customer has an issue with a company, they don’t typically see the organization as being made up of
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