Archives for Social Media Marketing

GinzaMetrics Bridges The Gap Between Search and Social Analytics

As search and social data continue to inform SEO and content marketing decisions, being able to understand how the two interact across your marketing campaigns, target keywords, and competitors will make your marketing strategy successful. Currently, the majority of SEO platforms do not integrate social analytics throughout their dashboards, leading to fractured information. Additionally, many content and social platforms that have sought to include search data are only barely scratching the surface of real SEO analytics and recommendations. After watching the industry change and anticipating additional social data changes on the horizon, we have decided to continue to build and
Read More

Improve Social Media Posts and Engagement With Search Keywords

If you’re only using keyword and topic ranking for your search and web marketing efforts, then you’re missing out on an opportunity to boost your social media engagement. Knowing what your audience is talking about and how they’re talking about it on social channels will help you to: Craft relevant messages for social media posts. Provide topics for new content creation. Stay ahead of the competition with better audience targeting. Discover new, relevant keywords and topics to engage your audience. Finding Relevant Keywords for Content Creation There are many ways to find out what keywords are driving traffic to your
Read More

Content Marketing Mindset Shift For Social Media Impact Part 2

A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers about how to quantify those efforts, were the catalysts for a recent Found Friday episode and blog post.  In part two, we continue to discuss the shift that must take place to quantify and optimize social media efforts. Social Media Distribution Channel or Chat Room? Is it enough to use social media as a distribution channel? Is the benefit of participating in conversations with people
Read More

New Era of Marketing Demands a Social Media Mindset Shift

At this point, marketers know they need to use social media, but are they really using it to inform marketing decisions? According to a recent University of Massachusetts at Dartmouth study, 93% of Inc. 500 businesses use at least one social media platform or tool. In the same study, LinkedIn had the highest usage with Facebook and Twitter a close second and third, respectively. However, the marketers we talk to are still struggling to quantify their social media efforts. Now that social media is a part of nearly every strategic marketing plan, it’s time to start thinking about this important
Read More

The Need to Link Social Media to Revenue Prompts Social Intelligence Suite

The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify the impact those efforts have on revenue and conversions. Understanding the need to know bottom line results for social media efforts, GinzaMetrics announces Social Intelligence Suite for search and content marketers. Beyond likes and shares, marketers can now measure results at the exact content, keyword, and campaign level as compared to other marketing efforts and those of their competitors. Social Intelligence Suite The Social Intelligence Suite
Read More

Not Just Retweets and Likes. Measuring the Value of Social Media

Retweets, shares, and likes, all these interactions with your social media channels are easily tracked and recorded. The social media channels themselves try to give you as much data as they can on the social media messages you’re sending out. The question is, what does it mean? If you aren’t sure, then you’ll want to dig a little deeper. If you’re spending your time and money creating and following a social media program, then you need to make sure that your investment is worth it. This week on Found Friday, Ray Grieselhuber, CEO, and Erin Robbins O’Brien, COO, talked a
Read More

How to Attract Your Target Audience When Utilizing Social Media

There are several important lessons that companies and agencies MUST learn about the use of social media if they wish to survive in this online age. The audience can constantly hear these lessons, but they must be applied and implemented to create major changes in your company’s brand. If utilized properly, these tips can be used to improve the online image of your agency and connect with the correct user base. 1. The Proper Use of Hashtags A major mistake I am constantly seeing on social media is the incorrect use of hashtags. With Facebook’s recent release of the hashtag,
Read More

Mad Men and AMC Setting a Social Media Standard

Fans of “Mad Men” were abuzz on social media this weekend with the much-heralded show’s season six finale. As I watched the hard-working agency folks at Sterling Cooper & Partners for the final time this year, it struck me that AMC’s brand of full court press social media outreach is now the norm rather than the exception. With its mix of original content and heavy social media interaction, AMC sets a high standard for digital marketing. I remember some years back when AMC had so little idea how take advantage of the show’s social media popularity, that it sent cease and
Read More

Build an Online Community by Stepping into the Unknown

Stepping outside the proverbial box and into the unknown helped me to build an online community around running and living your dream. Following my passion has inspired others and pushed the limits of what is considered normal. Well, I’ve never been known to be normal. I tend to reach past that and push the envelope a bit. As I was running across the Golden Gate Bridge for the first time this past February, a little thought took flight in my head: Wouldn’t it be awesome to travel all over the country seeing our national treasures by running on them or
Read More

Why Flame Wars are Relevant to Content Marketing

I admit, as someone who loves popular news stories and content, I get a little jealous when I see a controversial post on a blog. These posts, with their heavy amount of comments and social shares, are a content marketer’s dream. They mean more people clicking around your site, noticing what you do and perhaps even helping your bottom line, whether it be through selling a product or loading ads. Occurring in many a viral post is the “flame war.” Urban Dictionary defines it as “a heated argument between two individuals, that results in those involved posting personal attacks on each
Read More