Archives for Competitor Intelligence

Outrank the Competition and Create Better Content with Competitor Groups

How you set up your content initially and in your analytics system determines how well you’ll be able to measure it. In addition to tracking your own content, rankings, and findability, you’re most likely trying to keep an eye on the market and other competitors in your space. Tracking their content and findability metrics alongside your own comes with challenges. Depending on the size of your site, competitors may not be relevant for every product, feature, or location – meaning you’ve got different competitors that align more closely with different groups of content. We talk a lot on the show about
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Get Your Next Great Content Ideas From Competitor Data

Where will you get your next content ideas? There’s a lot of advice out there about where to look.  If you’re already looking at keyword ranking data, you’re probably aware of competitors and sites that are creating content and garnering traffic from your target audience. Your competitors are a natural place to find content ideas when the topics they’re talking about are resonating with your audience. To use competitor data to your advantage, we offer some tips on how and why you should be looking to your competitors for your next great content inspiration. Mining Competitors for Content Ideas When we
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Rethink Competitor Analysis With Search and Social Data

Competitor intelligence that leads to actionable insights is more than just knowing what the enemy is up to. Valuable competitor intelligence takes into account the big picture, the entire competitive arena. Re-think your approach to gathering and acting on competitor analytics to include information from search, social, and content marketing.   Competitor Data is Not Just More Data SEOs and marketers may feel they have more data then they can handle because a lot of the data they’re collecting isn’t really helping them to make decisions about what they’re doing. Using competitor data effectively means integrating it into the layers
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Harness the Power of Competitor Data to Improve Findability

Knowing what your competition is up to and comparing their findability to your own gives marketing and SEO departments plenty of ammunition to come out ahead. In practice, getting the right information and using competitive data to achieve goals can be difficult and time consuming. With the right tools, and a few best practices, marketers and SEO departments can create a manageable workflow to track competitors, discover new or niche competitors as they enter your space, and improve your own findability against them. Keeping Tabs on the Competition There are many reasons to keep tabs on the competition. Most commonly,
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Perfecting Spycraft For Competitive Marketing Intelligence

Content marketers are either spending too much time worrying about their competitor’s every move or not enough time tracking and analyzing their activities. Perfecting the art of marketing spycraft means executing the right mix of competitor mindfulness and brand awareness. Doing this will enable you to understand the industry landscape and your current position in it so you can better target your audience. On a recent episode of Found Friday, GinzaMetrics’ Ray Grieselhuber and Erin O’Brien discussed competitive marketing intelligence and its core elements. Competitive Situational Awareness The day to day activities necessary for marketing make it easy to get
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Competitor Discovery Tool Added to Marketing Intelligence Platform

You can’t fight what you can’t see and you can’t recapture an audience you didn’t realize you lost. Rapidly growing digital markets are keeping most brands busy looking over their shoulders for new competitors or a change in focus by existing competitors. In an attempt to give marketers a head start on the competition, GinzaMetrics now offers Competitor Discovery as part of their suite of competitor intelligence tools. Automatically Discover Competitors For the first time, marketers can get detailed competitor data and analysis automatically. GinzaMetrics’ Competitors Discovery feature is the first marketing intelligence tools to identify new competitors, their sites, and
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Understanding Competitors Through Content Insights

Publish better content. Drive traffic. Create conversions. Build brand awareness. Reach KPIs. Raise ROI. Beat the competition.  Lots of marching orders and goals for marketers and the brands they represent. Everyone is already looking at what the competition is doing, including things they’re doing better. But how do you know what is working for competitors, who the right competition is, and how the rest of the industry stacks up? Compare Rankings To get started, compare where you’re showing up in page rankings compared with your competitors when you search for keywords associated with your brand and your marketing focus. Look to see how
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FOUND Friday Understanding Competitors Through Content Marketing Insights

On Friday, April 4, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss how to understand your competitors through content marketing insights. Join our discussion, by coming to this blog post and watching live at 1 PM ET / 10 AM PT.  Sign up to receive reminders about our FOUND Friday events. If you can’t attend live, stay tuned for a recap and you can watch the archived video immediately following the event. Submit questions via the Google Hangout interface or by tweeting using the hashtag #FOUNDFriday.
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GinzaMetrics Releases New Competitor Reports for SEO and Content Platform

The GinzaMetrics team is happy to announce the availability of new competitor reports for our users. The new features are available in group view as well as trended rank view. These updates are the result of continued effort to provide deeper insight into competitor and industry trends, so that you can maximize your own SEO and content marketing efforts with your GinzaMetrics account. Group View Competitor Report This view provides insight into where your competitors are ranking within your groups. A recently added drill-down feature also allows you to easily see exactly which keywords and competitor landing page URLs are
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GinzaMetrics Releases Ranking Trends and Findability Scores for Competitor Monitoring

The GinzaMetrics team is excited to deliver additional advances in our users SEO dashboards this week. You can now go beyond your own site and start setting industry benchmarks against your competitors with easy to view charts. Including this type of tracking as part of your regular SEO efforts can help your organization create better content and stay on top of trends. Whether you’re an agency responsible for clients SEO reporting or working at a corporation with a large amount of content generated across various business units, we have two new charts you should be looking at to take full
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