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Laura Worthington

To remain competitive and ensure that prospects find your brand(s) online, you must communicate via multiple channels. Whether you are a manager responsible for all of these channels yourself, or an executive in need of a high-level overview, understanding multichannel marketing performance can help you in your quest to grow

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Search and PR compliment each other. Combining both teams companies can streamline your marketing process and reveal numerous benefits. Additionally, the public relations industry is starting to evolve, resulting in more of a technological focus. As such, many PR firms are incorporating SEO and online marketing into their traditional workflow.

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