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Karen Scates

November 15, 2016

How do you measure the success of your marketing efforts? Are you struggling to design attribution models that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have become popular among marketers struggling to show ROI on their efforts. The challenge for marketers and brands

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November 2, 2016

This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31

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October 27, 2016

As brands spend more and more on content marketing efforts and the internet becomes crowded with content, the challenges of getting found and engaging audiences continue to plague content marketers and SEOs. Part of the consternation comes from the constant algorithm changes and changes in the types of results that

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October 24, 2016

Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above the content noise on the internet, content marketing departments are going through a mindset shift

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September 30, 2016

The evolution of SEO and marketing functions, the changing needs of industry professionals, evolving platform technologies, and the proliferation of tools have created an atmosphere of confusion over search marketing and SEO best practices and solutions. Brands and people are asking, “Should we be using an enterprise SEO and marketing

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September 26, 2016

I was recently talking to a digital marketer about the challenges and trends in search and SEO when he stated, “I don’t do SEO” Really? Why not? What is it about SEO that has earned it a reputation below the status of senior staff? I had to concede that unless you’re working on

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September 12, 2016

Why are we still differentiating lead generation and demand generation programs? Isn’t the goal of any marketing effort to generate awareness, create loyal audiences who become sales leads, and then lead those audiences to conversion? While there may be some technical differences between lead generation efforts and demand generation efforts,

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