Monthly Archives October 2016

Trends in Search That are Changing the Content Marketing Game

As brands spend more and more on content marketing efforts and the internet becomes crowded with content, the challenges of getting found and engaging audiences continue to plague content marketers and SEOs. Part of the consternation comes from the constant algorithm changes and changes in the types of results that are prioritized on the search engine results pages. As soon as new algorithm changes are rumored; the SEO and marketing communities begin nervously waiting to hear which algorithm has been updated and how many brands and websites have been affected. Instead of waiting to be a victim to upcoming changes
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How to Approach ABM From a Content Marketing Perspective

Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above the content noise on the internet, content marketing departments are going through a mindset shift to adopt the best practices associated with ABM. In the last two years, the buzz around ABM has piqued the interest of content marketing and sales teams from a variety of companies of various sizes across the B2B marketing and sales space. The emerging technologies for marketing and sales are
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What is the Role of Content Marketing in Account Based Marketing (ABM)?

What is account based marketing (ABM)? How do content marketing and ABM work together? Account based marketing (ABM) is an established practice that has been getting a lot of attention as a new trend in B2B marketing. While most of the conversations have been around the marketing automation tools that help make this level of personalization possible, the participation of content marketers in the process has brought up a lot of questions and discussion of the practice. How does content marketing fit into this new model and how can content departments keep up with the demand for content that is so
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How Sharing Search Data Between Marketing Functions Makes Your Brand Better

What’s the difference between brands that have successful marketing programs and those still struggling to get the results they want? One word, synergy. Instead of focusing on single metrics generated by individual marketing functions, successful marketing teams are synergizing their efforts and unifying their messages to achieve successes that contribute to overall corporate goals. These efforts are unified around one compelling element – search data. Using search data, successful brands are unifying various marketing functions as aspects of a larger, strategic process and placing audience needs at the center. In the most successful organizations, content marketing, social media marketing, email marketing,
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