Monthly Archives September 2013

FOUND Friday Avoiding SEO Disasters

Continuing our weekly FOUND Friday hangouts, we focused on avoiding SEO catastrophes. It’s likely that we’ve all made mistakes with search engine optimization at one point or another, so we shared tips that will help you avoid major issues in the future. We were joined by Stoney deGeyter (@stoneyd), CEO of Pole Position Marketing. The Ohio-based SEO agency was started in 1998. He also serves as a guest columnist and contributor for Search Engine Land, Search Engine Journal and Search Engine Guide. Stoney recently wrote 4 Ways To Avoid An SEO Disaster of Monumental Proportions for Search Engine Land. We’ve
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Search and Content Tips for Ecommerce. A Checklist To Help You Beat The Competition This Holiday Season

For many retail businesses, the holiday shopping season is when the bulk of their profits are made – it is when they go into the black (hence the term “Black Friday”). eMarketer predicts that U.S. web shoppers will spend $61.8 billion in November and December, a 15.1 percent increase over 2012. Ensuring that their eCommerce website is optimized for organic search and contains compelling, engaging content is essential – and a process that must start far before the leaves start to turn and the weather cools down. Usually, early November is when most etailers start posting holiday-related content and sharing news
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The Art of Content Marketing

Forbes recently listed content marketing as the No. 1 item on their Top 7 Online Marketing Trends for 2014, and we couldn’t agree more (search and social also made the list). In fact, the day after this article was published, our CEO Ray Grieselhuber spoke at Ad Tech: Tokyo about content marketing. We invited Steve Farnsworth, chief strategist at Jolt Digital Marketing and blogger/vlogger at The @Steveology Blog, to talk content marketing strategy on September 20 as a part of our weekly FOUND Friday hangout. Erin Robbins O’Brien, COO of GinzaMetrics, added her knowledge and expertise to the conversation as well. What’s
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FOUND Friday Integrating Content Marketing, Social Media, and Search

Watch LIVE today at 1 PM ET / 10 AM PT Join us this Friday, September 20, as we discuss the integration of content marketing, social media and SEO with Steve Farnsworth (@steveology), a Forbes Top 50 Social Media Influencer and communications strategist. Steve is a writer, blogger and speaker who addresses how smart companies can effectively integrate social media, PR 2.0 and content marketing. Add the event to your calendar. We’ll be talking about: Making good content that is produced consistently. How the role of content is evolving to help brands’ findability.  What’s next for content and how that will
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Using Video for Search and Content Marketing Efforts

View the Slideshow & Video With the number of online video users expected to double to 1.5 billion and video traffic to be 55 percent of all consumer Internet traffic by 2016 (Cisco), it’s not surprising that marketers are starting to integrate or at least investigate adding video into their content marketing strategies. If you are investing in video, as with any other content, it’s logical to question how to optimize this content for search engines. And what exactly is video SEO anyway? We recently caught up Kieran Farr, founder and CEO of Vidcaster, as a part of our FOUND
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FOUND Friday: Using Video in Search & Content Marketing Efforts

Our FOUND Friday panel discussed using video for search and content marketing efforts. Our guest was Kieran Farr, Vidcaster’s founder, technical brains and CEO. He is an experienced web developer and video producer, withover a decade of experience producing and publishing video content that drives revenue for businesses. His deep understanding of online marketing, video infrastructure and software development has propelled him to drive success for brands through video marketing such as VMware and MIT. Follow him on Twitter @vidcaster. Check out some of our other FOUND Friday content.   Watch the broadcast
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SEO and Content Campaign Marketing Workflow for Marketers

If you are looking to add organic marketing including SEO and content to your mix, understanding how it can fit in with your existing workflow and campaigns can make the transition easier and more effective. If you’re wondering whether or not search and content marketing is right (or worthwhile) for your brand, remember that search and content continue working long after you stop paying for them, and drive a large percentage of traffic and conversions for ecommerce, retailers, and brands of all sizes each year. No matter your team size, you can make a lot of progress by implementing measurable, repeatable
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Search and Content Marketing Recommendations for Black Friday and Cyber Monday

If you’re an ecommerce company or a brick-and-mortar retailer with online distribution, there’s no need to remind you that Black Friday and Cyber Monday are coming up quickly. With ecommerce sales toppling the $1 trillion dollar mark for the first time in 2012, the numbers are, unsurprisingly, expected to continue to rise this year. With the U.S. taking nearly $385 billion of B2C ecommerce dollars alone, and Asian markets, specifically China growing rapidly–the market this holiday season will be a real test for marketers. Getting ahead of the competition in the noisy space of email, online advertising and social media
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FOUND Friday Managing SEO with a small team

We’re back this week with another FOUND Friday hangout! This Friday, September 6, at 1 PM ET / 10 AM PT, our panel will share SEO recommendations for small teams, including how to handle Google updates like Panda and Penguin. We have two special guests this week. Adam Helweh is the CEO and founder of Secret Sushi Creative, a strategic design, digital and social media marketing agency. Their clients include Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. Gina Vasselli is an Internet marketing specialist at Fuel Interactive. Gina has experience working directly with clients on SEO, pay-per-click ads,
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