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January 1, 2017

Erin Robbins, GinzaMetrics’ President & COO, joined Search Talk Live for the last episode of the year to discuss search and content marketing strategies that will help marketers move efforts in the right direction this year. Read the highlights of her interview with hosts Robert O’Haver and Caleb McElveen below, including

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November 15, 2016

How do you measure the success of your marketing efforts? Are you struggling to design attribution models that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have become popular among marketers struggling to show ROI on their efforts. The challenge for marketers and brands

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November 2, 2016

This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31

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October 27, 2016

As brands spend more and more on content marketing efforts and the internet becomes crowded with content, the challenges of getting found and engaging audiences continue to plague content marketers and SEOs. Part of the consternation comes from the constant algorithm changes and changes in the types of results that

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October 24, 2016

Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above the content noise on the internet, content marketing departments are going through a mindset shift

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