Segment Branded SEO Traffic

A big problem for many websites is that branded terms account for a vast majority of the search traffic when compared with the rest of the head terms for that site. The way to deal with this is to create groups based on common variations of your branded terms and monitor your metrics at the keyword group level.

Ginzametrics provides keyword grouping functionality that makes this process easy.

In order to segment out branded keyword terms, simply search in Ginzametrics for keywords that match the name of your brand (eg. “ginza”). Ginzametrics’ search feature will return a list of all keywords that include your brand name. You can use the results of this search to check the relevant keywords and add them to a group.