Site Settings
The site settings tab is where you manage the behavior of Ginzametrics as when it interacts with your website. The various options are explained below.
Note that changes to your Site Settings affect only a particular site, not your whole account.
Site Nickname
When you originally set up a site in Ginzametrics, it will display the domain of the site in the header of the application, as well as in the list of sites on your account dashboard.
You can change the nickname of your site to read whatever you want. Oftentimes, people will change this setting to provide specifics about the market in question (Amazon US vs. Amazon DE, etc.).
Domain
The domain is used to determine what the Ginzametrics crawlers should use when analyzing your website rankings on the search engines. The most liberal definition of a site is simply its domain name (eg. ginzametrics.com). When we analyze the rankings, we see a bunch of URLs. If we see a URL that is part of the ginzametrics.com domain, we will note what the rank of that page was. If you want to track only certain subdomains (eg. blog.ginzametrics.com) as part of this site, you can specify that in the domain field on the site settings tab.
Here are some examples using our ginzametrics.com domain:
ginzametrics.com
Ginzametrics will treat ANY subdomain (including www.ginzametrics.com) as a valid page to include in the rankings analysis
www.ginzametrics.com
Ginzametrics will treat ANY subdomain (including ginzametrics.com – a null subdomain) as a valid page to include in the rankings analysis
blog.ginzametrics.com
Ginzametrics will assume that the domain scoping for this site only wants to include pages on the blog.ginzametrics.com subdomain and will NOT include other pages (even from ginzametrics.com or www.ginzametrics.com).
Options
Automatically assign keywords to pages found in the META keyword tag
One of the nice features of Ginzametrics is it will help you set up your website for tracking very quickly. If you have a bunch of pages and you feel relatively confident that you have placed your targeted keywords in the meta keyword tag, then you can set this option to true. When Ginzametrics crawls your pages, we will automatically associate the keywords with your landing pages.
To answer a common question: the meta keyword tag has very little, if any, impact on your SEO. Its use is also sometimes discouraged to keep competitors from spying on your keywords but we do provide it as a signal for Ginza to use if you want us to quickly discover keywords for your content.
Automatically discover and add new pages found in search engine rankings
Many customers just want to add their keywords and have us figure out which pages are ranking for those keywords. This is an option that is turned on by default but you can turn it off at any time.
The way it works is when we analyze the rankings from the search engines, if we find a URL on your domain (see additional discussion in the domain section above), we will automatically add that page to your list of pages within Ginzametrics. We will then analyze your new pages and make recommendations about how well your content is optimized for SEO.
Re-add deleted pages when discovered in search engine rankings
This option is turned off by default but some users, after deleting many pages want Ginza to re-add any pages that it find in the search engine rankings for their keywords.
When I delete keywords, automatically add keywords from the list of inactive keywords (if they exist)
If you add more keywords than your plan supports, Ginzametrics will automatically set the excess keywords to inactive. This option (on by default) will automatically bring keywords from the list of inactive keywords into the list of active keywords when you delete existing active keywords.
Track Ecommerce Events
Ginzametrics, due to its integration with your analytics system, has the ability to track ecommerce revenue from organic search. This is a very powerful feature that you can use when comparing your ROI on SEO vs. other channels such as Paid Search (eg. AdWords). If you select this option (off by default), we will pull data from the ecommerce tracking capability in Google Analytics or other systems that you may use (such as Omniture SiteCatalyst).
Analytics
Pair your Ginzametrics account with your analytics software to get information on your site’s SEO Conversion Funnel Performance. We currently support integration with:
- Google Analytics
- Omiture Site Catalyst
- Webtrends
- Coremetrics
If you experience any issues with the way Ginzametrics processes data from your analytics account, use the Reset Google Analytics Integration to disconnect the accounts and re-connect them once again.
At any time, you can change the analytics system that Ginzametrics uses when analyzing your visitors behavior from organic search (traffic and conversions). If you change or reset your analytics connection, you will not lose your historical analytics data.
Market Settings
When you set up your site on Ginzametrics, you were asked to tell us what country your site was targeting. This is used to determine which search engines to use when gathering the search engine rankings (Google US vs. Google Japan).
We also have a regularly maintained list of currently supported markets.
Upload Data
You can manage your keywords and pages with a single CSV file upload. How to import data to Ginzametrics with a CSV file.