Your SEO Dashboard is the first thing to see when you log in to your Ginza account. All the numbers that we show you here refer to your current daily traffic and search engine rankings.

SEO Conversion Funnel Performance

All the numbers in this box refer to

Average position is the average rank of your site for all the defined keywords in all the monitored search engines (Google, Yahoo! and Bing) during a current day.

Change is the change of your average position with respect to the day before. Positive number indicates growth, negative number indicates a drop.

Visits represents the number of all visits that came to your site from the defined keywords.

Conversions is the number of conversions generated by organic traffic that came to your site form the defined keywords. Note that we can only track your conversions if you import defined conversion funnels to Ginzametrics from your analytics system. Learn more about managing conversions.

Conversion rate indicates what percentage of your organic visits from the defined keywords end up with the desired goals (conversions).

Search Engine Performance Summary

This box shows you current average positions of all the tracked keywords in the search engines monitored by Ginzametrics. Column Position shows current positions, column Prev. shows average positions from the day before.

Rankings Summary and Visibility Score

Visibility Score is a formula to track your overall visibility in 3 major search engines: Google, Yahoo! and Bing. For each keyword you add to your Ginzametrics account we check its rank and then assign points in such a way:

keyword ranked 1 – you get 30 points

keyword ranked 2 – 29 points

…

keyword ranked 30 – 1 point

For every keyword ranked below 30 you get 0 points.

Your overall visibility score is a percentage of your potential visibility score, which would be 30 x the number of all tracked keywords if you socred 1 for all the keywords.

The higher your visibility score, the better and closer to the ideal situation.

About This Site

Here’s where you can check how many keywords and pages are currently tracked and crawled by Ginzametrics. We show you your Page Rank as obtained from Google’s API.

Activity

This box shows you recent activity of Ginzmaetrics crawlers that crawl your site to add newly discovered pages.