We try to make Ginzametrics as simple and easy to use as possible but it is meant for people with at least a basic understanding of SEO.
Our primary audience for Ginzametrics is in-house SEO experts, advertisers, ecommerce companies and agencies who have determined that SEO is a valuable marketing channel. With this in mind, Ginzametrics is more of a “prosumer” platform.
If you’re just learning the basics of SEO or want to understand what SEO can do for you, we recommend starting with some of the resources below. Once you’ve learned the basics, we suggest you come back to Ginzametrics. We can help you take what you’ve learned and bring it to a higher level of scalability, automation and insights into your business.
Having the right SEO consultant or internal SEO manager is like having a money tree in your backyard. If your business is in a growing industry, there are likely literally hundreds of opportunities that you may not be aware of. Good SEO consultants and managers excel at finding these opportunities and help you define new strategies for growing through SEO.
We also think SEO audits can be valuable in many cases as there are some things that are difficult to automate.
There is a whole range of things, however, that you shouldn’t even think about doing manually. This includes checking for broken links, ensuring that keywords are included in title tags, h1 tags, ensuring that URLs are the proper length, etc. These things have a definite impact on your SEO performance and Ginzametrics will measure them for you, automatically.
Both internal SEO managers and SEO consultants spend a lot of time on reporting. Some of our agency and consultant customers report spending more than 10 days per month on client reporting! That represents an opportunity cost of 33% more client work if it were possible to reduce that expense.
With Ginzametrics, it is possible. Our powerful reporting tools automate the major things that you need to monitor when running sophisticated SEO campaigns. These things include collecting your daily site rankings, monitoring traffic and conversions and discovering new opportunities to optimize your website’s content.
There are many insights that can be gleaned from using our analytics dashboard. We help you discover new keywords, understand which keywords have the biggest impact on your business and how competitors are performing against your site. Check out our SEO Dashboard features for more details on how we can help you discover new ways to succeed at SEO.
If you are a growing company with many websites, pages and keywords, you don’t want to be stuck with a tool that won’t scale to your needs. With our Agency and Enterprise plans, you can track unlimited websites. We work with companies as customers that track hundreds of thousands of keywords on a daily basis and we offer the best cost per performance tool on the market. If you’re doing SEO at large scale, we should talk.
There are many good resources, online and in books, to learn more about the basics of SEO. We will continue to add our own resources with our special focus on SEO for growing companies.
Google’s Search Engine Optimization Starter Guide (PDF)
Here are some of our favorite books on SEO:
Website Optimization: Speed, Search Engine & Conversion Rate Secrets
Google Webmaster Central YouTube Channel
On our blog, we focus on providing content and recommendations that address the strategic issues around SEO. There are many guides online for basic, day to day SEO but very few, in our findings, that helped decision makers understand the most important issues to focus on.
Below are some of our highlights but subscribe to our blog for regular updates.
What Site Owners Need to Know About Google +1
Accidental SEO: How I Got 400,000 Page Views Without Even Knowing It