Account Dashboard

When you log on for the first time, you’ll follow the onboarding wizard to set up your site.  After that, each time you log in, the first screen you’ll see is the Account Dashboard. From here, you can set up your individual accounts and add new sites.

From the account dashboard, you’ll get an overview of all your site accounts in one place and you can manage your user permissions and account settings, including billing information.

Click the green “New Site” button to add a site. You’ll follow the same procedure, beginning with “New Site” for each account you add.

Onboarding Wizard

When you’re ready to add a site, our onboarding wizard will walk you through the process. Don’t worry about setting everything up right away, you can always go back and change or add to any of the settings.

Step one: Website URL – Enter in the website for the account you’re creating. We accept several different formats for your URL as listed.  Save and continue.

Step two: Country – Select the country of origin for the website URL. You can select any country easily using our dropdown menu. Save and continue.

Get Connected

Step three: Search Engines – Select the three search engines or devices that you would like to track. We provide a list of the top three search engines associated with the country and language you have chosen. We also provide a list of the most popular mobile devices. Remember, our platform is completely scalable, so contact us if you need modifications. After you choose three search engines and/or devices to track, save and continue.

Step four: Connect Analytics – Choose the analytics system you would like us to use. We list the most popular ones in a drop down menu, but you can choose any system not listed by selecting “other”. Once selected, you will be asked to give us permission to access your account.  You can also skip this step.

Step five: Connect Webmaster Tools – Connecting to webmaster tools is a two-step process

  1. Add gwt@ginzametrics.com to your webmaster tools lists of users
  2. Click the green “authorize” button to give us access to your data

(You can also skip this step)

Keywords

Step six: Keywords – There are several options for adding keywords to your account. Click on the tab you want to use to import your initial keywords. Don’t worry about getting all your keywords imported now. You can always go back, add more and manage your keyword settings. The tabs allow you to import keywords in the following ways:

Add:

Using this tab, you can manually add the keywords you want to track. Although you don’t have to decide on all your keywords now, you must add at a least five keywords to get started. Remember to separate keywords by hitting “return” after every keyword you type in. You can also determine your keyword groups from this tab. Later, you can access this from your site settings to add or subtract keywords and groups.

Import:

Using this tab you can import your keywords directly from Google Analytics or Webmaster Tools. Once we find the keywords, you can select the ones you want to track from the list.

Discovery:

Our keyword discovery tool with automatically find keywords based on any of the following parameters that you determine:

  • Product or service
  • Specific landing page
  • Language
  • Geographic location

Suggested Searches:

Based on keywords you’re already using, our suggested searches tab will help you find keywords you may not have considered before.

Automated Management:

If you choose “on” our automated management will discover new keywords for you.

If you select “on” you’ll be prompted to set your rules:

  • Import keywords every day, week, or month
  • Filter out branded keywords (or not)
  • Delete existing keywords in favor or new keywords when they are imported (or not)
  • Maximum number of keywords added at time of update (or unlimited)*
  • Maximum number of keywords for the site (or unlimited)*

*If you’re managing multiple sites, use these options to set keyword limits for each site.

(Save your settings and run automated management now, or wait.)

Manage:

Manage your keywords and groups from here. Add or delete keywords at anytime from your account settings pull down menu.

Social and Competitors

Step Seven: Social and Offsite: When you continue to Social and Offsite settings, GinzaMetrics will automatically discover the most important social profile, blogs, and other offsite content associated with your domain name. Check the URL we’ve discovered and make any changes here. We’ll include:

  • Twitter
  • Facebook
  • Google +
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram
  • Slideshare

Step Eight: Keyword Groups: Set up your keyword groups here. We’ve already set up a branded group, so that you can set up your generic keyword groups separately. You can choose to automatically add existing keywords into your defined groups by clicking “apply rules”.

Step Nine: Competitors: Track up to 20 competitors per site. Add the domain name and a short nickname for each competitor you want to track. Once we have the URL, we’ll track their onsite as well as their offsite properties.

Customize Your Site

Step Ten: Advanced: This last step lets you further customize your site. Here you can:

General Options: Change the title of your site

Indexing Options: Set your preferred indexing options – simply check the box of the option you want to keep:

  • Automatically discover and add new pages found in search engine rankings
  • Re-add deleted pages when discovered in search engine rankings
  • When I delete keywords, automatically add keywords from the list of inactive keywords (if they exist).
  • Ignore local search results in SERPs
  • Limit results to the search engine’s country (experimental)
  • Never automatically discover or re-add URLs matching the following pattern: (add URL pattern here)

Ecommerce – Track Ecommerce events on your site. Choose the currency you want to track from the drop down menu.

You can always delete a site that is no longer in use. CAUTION: Once a site is deleted, all data associated with that site will be lost.

Once you save your data, you’re all set. You can continue to manage your settings for the individual account site through the site settings drop down menu.