GinzaMetrics FAQs

Q: What countries do you support?

GinzaMetrics can track over 650 country, city, search engine and device combinations, monitoring all major search engines, including Baidu and 360 in China, Yandex in Russia, and more.A few of the countries we currently support are: Argentina, Australia, Brazil, Canada, China, Denmark, France, Germany, Greece, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States. If you don’t see your location listed and would like to know if we offer support there, please contact us.

 

Q: What search engines do you support?

GinzaMetrics currently supports Google, Yahoo!, Bing, Baidu, Sogou, Qihoo 360 (So.com), Daum, Naver, and Yandex. For Google we support all local instances (e.g. google.jp)

 

Q: What languages do you support in your user interface?

We currently support English,  Chinese, Japanese, and Spanish, but we can add new languages within a few days if requested. If you’re willing to help us translate the UI into a new language, please email us at hello@ginzametrics.com and let us know.

 

Q: How often do you gather search engine ranking data?

We provide daily search engine ranking data. Along with daily ranking updates, we also update your social signals, competitor comparison data, and recommendations.

 

Q: How accurate is your search engine ranking data?

We pride ourselves on having some of the most accurate data in the industry and we constantly get better. If you have questions about how we collect data or have recommendations on additional integrations, please contact us.

 

Q: How often do your crawlers analyze my websites?

Our crawlers get the latest and greatest from your websites every day. Depending upon your location this may occur early in the morning or later in the evening. If you have questions about the timing of your crawls please let us know.

 

Q: Do you have an API?

We have an awesome API and it’s easy to use. Email us to get your API key.

 

Q: What web analytics tools do you support?

We support Google Analytics via API for all of our users and any major web analytics platform for our Agency and Enterprise customers.

 

Q: How many keywords can you handle? We have a large site portfolio.

The sky is the limit. We have customers that manage hundreds of thousands of keywords with Ginzametrics. We provide our service to these customers on our Enterprise Custom plans (not listed on the main pricing page), which offers bulk pricing for large site and keyword portfolios.

 

Q: How much should I think about SEO when creating content?

We help you get the most out of your content before and after you publish it on your website.

Before you start creating content, use our keyword discovery tool to determine what people are already searching for when they’re finding you online. Use those keywords authentically in your headlines, subheads, and the body of your content.

After you’ve published your content, look to our recommendations feature to optimize your tags and meta data and increase your online findability.

 

Q: Where can content creators get information about what content to create?

There are several ways to use the GinzaMetrics platform to find new ideas for fresh content.

  1. Use our keyword discovery tool to find keywords you may be ranking for, but that you do not have a lot of content around.
  2. Use keyword insights (at the bottom of your dashboard home page) to find the keywords your competitors are ranking for to decide if you need to create new content to compete.
  3. Use our competitor discovery tool to find out what others in your market are saying, what keywords they’re targeting, and what types of content they’re creating and then create your own content to take back your audience.

 

Q: Which marketing channels can I track using GinzaMetrics?

We track all the marketing channels that drive traffic to your content including:

  • Organic /search engine
  • Email
  • Paid search
  • Comparison shopping engines
  • Social media
  • Affiliate sites
  • Mobile
  • Retargeting
  • Display ads
  • and more

 

Q: How do I manage all the  data GinzaMetrics provides to give people on my team only the insights and recommendations they need?

Our customized dashboard feature lets individual teams or team members create the data views they want without the need to wade through a lot of extra information. Creating a custom dashboard can take as little as 10 minutes and there’s no limit to the dashboard you and your team can create.

To make it a little easier, we provide some popular templates to get you started. Don’t worry, any dashboard you create can be modified later.

 

Q: How much training time is required before my team will be ready to use the platform?

Our intuitive interface and interactive dashboards mean that users don’t need any special training to use the GinzaMetrics marketing intelligence platform.

Once, you’ve completed onboarding, and your site  is up and running, you can let every member of your team start using the data to improve their individual performance and contribute to overall goals.

 

Q: Once I’ve used the custom reporting feature, do I have to recreate the same report for all my sites?

We know you don’t have time to create the same report over and over. That’s why we allow you to create a report once and then use it across all your sites or for all your clients.

 

Q: How many competitors can I track?

You can track up to 20 competitors per site. Just to keep you up to date, we’ll discover new competitors in your market and you can add them at any time.

 

Q: How does Competitor Discovery work?

Competitor Discovery and Keyword Discovery work together to help you recognize opportunities you wouldn’t find otherwise and to retain your audience share of voice.

Our Competitor Discovery tool finds other sites and brands that are creating content that’s taking traffic from your site. We’ll show you the exact keywords and the exact content that other people are creating that competes with you based on your identified keywords.

 

Q: Besides finding competitors, how can I use Competitor Discovery data?

There are lots of ways to use the information we provide via competitor discovery. They include:

  • Partnership opportunities
  • Content ideas
  • Social conversation topics
  • Overall marketing trend data

 

Q: How do accounts work?

There are two types of accounts: your individual user account that you signed up with and then management accounts that you create in the user interface to manage sites. These are similar to accounts within Google AdWords.

When you sign up, you are automatically registered with your own user account and prompted to add a new site to your account.

You can have as many management accounts as you like and can create them for free. These accounts are used to sequester your websites and billing data. If you are an agency, you might want to have one account per client, but you are also free to have one account for all of your client websites. There are additional access permissions that you can manage for each website in an account.

 

Q: How do you add recommendations to the workflow?

There are a few ways to add recommendations to your workflow:

  • Add individual page recommendations using the New Task button
  • Add site-level recommendations using the New Task button
  • Using reports – In reports you can also select a full list of recommendations, or a recommendations overview and have that sent to you or your team.
  • Using custom dashboards – In reports, you can create a custom dashboard that will give you a unique URL to visit that can hold just recommendations.

 

Q: What is projected monthly traffic and how is it calculated?

Our projected traffic measure uses a proprietary algorithm to measure data from search volume and click through rate (associated with ranking data) to determine potential traffic from the keywords you’re currently tracking.

 

Q: What is the findability score?

Our Findability Score uses a rank methodology that assigns a score between 30 and 0 to all content based on your target keywords. We provide Findability Scores at the keyword, keyword group, and site levels for you and your competitors.

 

Q: Why do I see data for social share of voice before I’ve entered in my social sites?

We automatically add in the social channels associated with you and your competitors and track them, freeing you from manually entering them.

 

Q: Once I sign up for a demo, what can I expect?

You will be given an opportunity to let us know exactly what goals you have and what specific solutions you are looking for prior to the demo. Knowing your needs and the needs of others in the organization who will use the platform is a great first step to getting the most out of your demo.

 

Q: Do you offer trials of the platform?

Yes, we typically offer a 30 day trial for a discount off the regular platform price. This is a great time to ask questions and to become familiar with the platform. Make a commitment to use the platform daily to get the most out of this time. Our onboarding center will help you become familiar with all the available features.

 

Q: How do I delete my account?

To delete your GinzaMetrics account you’ll need to contact us. This is not to make account cancellation difficult, it’s to protect your data and prevent accidental deletions. (Trust us, it’s happened.)

 

Q: How do I delete a site?

Go to the Settings tab on your site dashboard and you’ll see a link called “Delete Site” in the upper right hand corner. We’ll double check to make sure you really want to delete your site because once it’s gone, it’s gone.

 

Q: What does Ginza mean?

Ginza is like the 5th Avenue in Midtown Manhattan, in Tokyo, Japan. It’s an upscale shopping area known for housing some of the most exclusive and well positioned brands in the world. Ginzametrics was born in Tokyo and we thought that Ginza was a good symbol for a high quality platform for brands.