Social Media Intelligence Suite

See how social media marketing contributes to traffic, conversions, and revenue goals

 

MARKETING CHANNEL PERFORMANCE  |  COMPETITOR LANDSCAPE  |  CONTENT INSIGHTS  |  SOCIAL ENGAGEMENT ANALYTICS

MARKETING CHANNEL PERFORMANCE

The marketing channel performance chart provides insight into how much traffic each of your marketing efforts is driving to your content.

You can see all current marketing drivers, including:

  • Email
  • Social
  • Search
  • Paid
  • Advertising
  • Mobile
  • Affiliate
  • Referral
  • and more

Using this chart you can view what percent each channel is driving to your content, viewed by:

  • Date range
  • Campaign
  • Keyword /Topic Group

You can quickly see the most effective traffic drivers for your brand and campaigns at a glance.

Marketing Channel Performance Chart
Screen Shot Competitor Discovery Social Landscape

COMPETITOR SOCIAL LANDSCAPE

The Competitor Social Landscape provides audience engagement information across major social channels in comparison to competitors.

GinzaMetrics tracks key social networks including:

  • Twitter
  • Facebook
  • Google+
  • YouTube
  • Pinterest
  • Instagram
  • Slideshare

Using Competitor Social Landscape, users can track their audience engagement alongside competitors. These insights highlight how competitor successes on social media affect the marketer’s ability to attract and retain a target audience organically.

CONTENT INSIGHTS

Content Insights allows you to see exactly what content is driving traffic, conversions, and revenue from every social channel. Marketers can track conversions back to specific content and social channels, understanding content and interest pairing for their audience.

Users see content by: 

  • Title
  • URL
  • Social channel

From there, a simple click gives users access to granular data: 

  • Number of visits
  • Page views
  • Percentage of new visitors
  • Bounce rate
  • Conversions
  • Revenue

Now, content marketers can quantify the success of social media efforts by campaign, content, keyword group, and content group, to show real revenue results.

social media conversion traffic and revenue data
social engagement data for marketers

SOCIAL ENGAGEMENTS

The Social Engagements chart provides an overview of the increase or decline in the number of engagements by social channel. Here, users can get a detailed view of exactly what content was shared on which channel.

The Social Engagements feature allows users to:

  • View shares, likes, clicks, +1s, and tweets at the individual content level
  • Measure how social engagement changes over time
  • Compare social engagement to product, content, or campaign launches
  • See the percentage of engagement that each channel gives your brand
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