GET FOUND!

A weekly series dedicated to discussing today’s marketing strategy, including content marketing, SEO, and more.

This week’s episode of GET FOUND!

Topic:
The problem with attribution models for marketing

Attribution modeling, in all of its messed up, inaccurate glory is on the rise. Attribution modeling, specifically multi-channel attribution modeling, simply put, is a way to assign “credit” to various channels for their role in creating conversions. And not all models are created equally.
Steve Farnsworth joins Erin to discuss a few of the challenges associated with attribution models.

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Hosts:
Erin Robbins, President
Karen Scates, Marketing & PR Manager

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