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February 9, 2016
marketing strategy blog header

When you think of brand competition what do you think of? Your mind probably goes straight to those brands your sales team tells you are going head to head with you for product features and services. I’ll bet you’re pretty good at keeping track of what those folks are doing,

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February 3, 2016
category-seo-and-search

From an SEO and content marketing perspective, 2015 was a volatile year. Regular Google algorithm updates, most notably, mobilegeddon, the Quality Update, Panda updates, and RankBrain caused widespread panic and concern. The content marketing ecosystem continued to change and marketers were eager to find ways to differentiate themselves from the

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category-seo-and-search

Getting found online is the common goal of two functions, SEO and marketing. The increasing popularity of content marketing and the resulting competition for audience share has created an atmosphere where collaboration has become more important than ever to marketing and SEO success. But collaboration without a shared view into

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category-development

2015 was a busy year for GinzaMetrics and we’re sure it was for you as well. We spent a lot of time listening to our customers, watching trends in SEO and content marketing, and ensuring our platform continues to include the latest search engine algorithm changes. As the needs of marketers

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