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category-marketing

According to Content Marketing Institute, only 28% of marketers report being successful at tracking the ROI of content marketing programs. This leaves a number of marketers who are either not attempting to track their content marketing at all, or are trying and still feel unsuccessful. Although there are many ways to

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Attracting prospects to your brand is only half the battle. Long-term growth means retaining existing customers and building a base of brand evangelists. Passing off customer communication to customer support or account management means missing the opportunity to gather information that helps you keep your customer base. In our latest Found Friday, Ray

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category-marketing

The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify the impact those efforts have on revenue and conversions. Understanding the need to know bottom

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Content marketers are either spending too much time worrying about their competitor’s every move or not enough time tracking and analyzing their activities. Perfecting the art of marketing spycraft means executing the right mix of competitor mindfulness and brand awareness. Doing this will enable you to understand the industry landscape

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category-marketing

You can’t fight what you can’t see and you can’t recapture an audience you didn’t realize you lost. Rapidly growing digital markets are keeping most brands busy looking over their shoulders for new competitors or a change in focus by existing competitors. In an attempt to give marketers a head start

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