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category-marketing

If you’re struggling to deliver meaningful marketing reports to the right people at the right time, you’re certainly not alone. While most marketers are struggling to measure content effectiveness, the C-Suite is turning up the heat and asking for results that show a quantifiable contribution to the bottom line. Avoiding reporting

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If you’re not getting the search results you want based on optimizing content for specific keywords, maybe it’s time to look at the world of semantic search. Google’s Hummingbird update two years ago has set the stage for a search environment where audience intent is as significant as the keywords they use.

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category-marketing

While most marketers will agree they’re fine with getting more traffic to their content – we’re also constantly in search of the right traffic, people who will actually convert and purchase. If you’re looking for content marketing traffic that you don’t have to pump advertising dollars into, then you’ll need to

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Google’s mobile-friendly algorithm update was rolled out April 21 in an attempt to improve the mobile user’s search and internet experiences. The update didn’t come as much of a surprise, as Google issued warnings 2 months prior to the update and industry experts had been chanting the mantra, “optimize for

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category-marketing

By now, most of us have seen the statistics. If you haven’t, CMI reported in their 2015 Benchmarks, Budgets, and Trends that only 21% of marketers feel successful in reporting the ROI of their efforts. The bottom line? Marketers are still struggling to measure their efforts in a meaningful way.

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A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers about how to quantify those efforts, were the catalysts for a recent Found Friday episode

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