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August 26, 2014
category-seo-and-search

SEO has been around for awhile now (and despite some premature reports is not dead), social analytics is growing in importance, and content marketing has claimed the number one spot as a marketing tactic. Measuring the effectiveness of campaigns is no longer a question of “if”, but “how” and at

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August 25, 2014
category-marketing

We recently teamed up Brett Relander, digital marketing strategist and founder of Launch & Hustle, and Erin Robbins O’Brien, COO GinzaMetrics, to discuss the current state of digital marketing and to provide some insights and tips to use as Q4 2014 approaches. Mobile – The Largest Future Influencer Moving toward

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August 20, 2014
category-marketing

Content marketing has become the last legitimate way for brands to reach their target audiences. A recent report by CMI states that “B2B marketers have cited web traffic and sales lead quality as their top content marketing metrics for the last 3 years.” The most effective marketers are measuring content

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August 20, 2014
category-marketing

A FOUND Friday that you will not want to miss! Join us as Brett Relander, strategic digital marketing consultant and founder of Launch&Hustle, and Erin Robbins O’Brien, COO GinzaMetrics discuss: Digital Marketing Tactics for Business Growth Be part of the discussion with Brett and Erin as they chat about what’s

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August 19, 2014
category-marketing

What color is your ROI? Effective marketing campaigns are moving the needle away from the red and creating more revenue than costs. Marketing campaigns cannot exist just to exist, they must contribute to the bottom line and support corporate goals. Last week Erin Robbins O’Brien, COO GinzaMetrics sat in on

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August 14, 2014
category-seo-and-search

As the algorithm rules change, so does the role of SEO in organizations.  SEO departments were first formed to support adversting and to help companies build multitudes of links in order to get their brand found.  The huge shift in efforts toward content creation has caused a change in how

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August 11, 2014
category-marketing

Everyone is talking about the importance of not just creating content, but creating quality content that drives sales and increases brand awareness. We have been talking to marketers about the challenge of knowing what content to create and how to measure it. This week, we asked Cory OBrien, Digital Strategist

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July 29, 2014
category-development

 Changing Algorithms Google has updated their search algorithm again.  Just a few days ago, it was announced that Google has added a new update to their local search algorithm, named by Search Engine Land as the “Pigeon update.” With Google’s constantly changing algorithms, some minor and others major – Google

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July 29, 2014
category-marketing

Recently, GinzaMetrics COO, Erin O’Brien, had a chance to catch up with Fuel Interactive COO, Stuart Butler, about the challenges that face marketers and agencies with regards to workflow, process, and overall client/agency relationships. The FOUND Friday discussion provided lots of insight and tips not only about how to handle

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