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May 12, 2015
category-marketing

“United we stand, divided we fall,” the war cry first written by Aesop is now the tennet of all good content creation and seo. Content and seo are inextricably tied together as best practice when creating messages to reach the right audience. The challenge for content creators and marketers is

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category-marketing

By now, most of us have seen the statistics. If you haven’t, CMI reported in their 2015 Benchmarks, Budgets, and Trends that only 21% of marketers feel successful in reporting the ROI of their efforts. The bottom line? Marketers are still struggling to measure their efforts in a meaningful way.

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category-marketing

A recent study by the University of Massachusetts at Dartmouth reports that 93% of Inc. 500 businesses use at least one social media platform or tool. That study, and some questions we’ve been getting from marketers about how to quantify those efforts, were the catalysts for a recent Found Friday episode

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category-marketing

According to Content Marketing Institute, only 28% of marketers report being successful at tracking the ROI of content marketing programs. This leaves a number of marketers who are either not attempting to track their content marketing at all, or are trying and still feel unsuccessful. Although there are many ways to

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category-marketing

Attracting prospects to your brand is only half the battle. Long-term growth means retaining existing customers and building a base of brand evangelists. Passing off customer communication to customer support or account management means missing the opportunity to gather information that helps you keep your customer base. In our latest Found Friday, Ray

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category-marketing

The social media environment is evolving at a breakneck speed, and brands and marketers are struggling to keep up. More money is being dedicated to creating a social media presence, yet most marketers can’t quantify the impact those efforts have on revenue and conversions. Understanding the need to know bottom

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