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June 22, 2016
content creation blog header

How effective are your content marketing efforts? How do you measure content performance? How do you really understand your audience and how they’re engaging with your content? If you’re tracking each piece of content separately, you’re not getting the answers to these questions. Measuring the success of content marketing efforts

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content creation blog header

How much does neuroscience influence your content creation strategies? Maybe more than you think. When we attempt to evoke emotional responses through our content, we’re employing tactics to capitalize on what neuroscientists already know, that decisions are made at an emotional level. In the early 1990’s Neuroscientist Antonio Damasio studied

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