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July 27, 2015
category-marketing

Knowing what your competition is up to and comparing their findability to your own gives marketing and SEO departments plenty of ammunition to come out ahead. In practice, getting the right information and using competitive data to achieve goals can be difficult and time consuming. With the right tools, and

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July 23, 2015
category-marketing

Every marketing function requires that marketers and SEO teams accurately use keywords and content to create conversions with their audiences. Highly effective marketing efforts in content, search, social, and paid media rely on keyword insights for your organization and the competition. Keyword Best Practices for Marketing Strategy All keyword practices are not

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category-marketing

If you’re still trying to show ROI for your marketing efforts by tracking all your keywords, topics, and content separately, you’re probably among the 79% of marketers who feel showing return on marketing initiatives is a challenge. For lots of marketers and SEO teams, getting actionable data may still mean

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category-marketing

If you’re struggling to deliver meaningful marketing reports to the right people at the right time, you’re certainly not alone. While most marketers are struggling to measure content effectiveness, the C-Suite is turning up the heat and asking for results that show a quantifiable contribution to the bottom line. Avoiding reporting

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category-marketing

If you’re not getting the search results you want based on optimizing content for specific keywords, maybe it’s time to look at the world of semantic search. Google’s Hummingbird update two years ago has set the stage for a search environment where audience intent is as significant as the keywords they use.

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category-marketing

While most marketers will agree they’re fine with getting more traffic to their content – we’re also constantly in search of the right traffic, people who will actually convert and purchase. If you’re looking for content marketing traffic that you don’t have to pump advertising dollars into, then you’ll need to

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category-marketing

Google’s mobile-friendly algorithm update was rolled out April 21 in an attempt to improve the mobile user’s search and internet experiences. The update didn’t come as much of a surprise, as Google issued warnings 2 months prior to the update and industry experts had been chanting the mantra, “optimize for

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