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September 26, 2016
gm-i-dont-do-seo-confessions-digital-marketer

I was recently talking to a digital marketer about the challenges and trends in search and SEO when he stated, “I don’t do SEO” Really? Why not? What is it about SEO that has earned it a reputation below the status of senior staff? I had to concede that unless you’re working on

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September 12, 2016
GM-Content-Marketing-New-Role-in-Lead-Gen-Demand-Gen-Retention

Why are we still differentiating lead generation and demand generation programs? Isn’t the goal of any marketing effort to generate awareness, create loyal audiences who become sales leads, and then lead those audiences to conversion? While there may be some technical differences between lead generation efforts and demand generation efforts,

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August 21, 2016
GM-9-ways-to-track-audience-behaviour-improve-engagement

How do you improve audience engagement with your content? You start by knowing who your audience is and how they’re already finding you. Then, you look for ways they’re searching for your solution and finding someone else. You’ll also want to know when your audiences are bouncing before they can

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August 11, 2016
Write compelling emails

Email marketing is still one of the largest distribution and engagement channels for content marketing efforts with more than half of marketers  sharing content through email newsletters, according to CMI. Like all of content marketing, the challenges of successful email marketing campaigns center on getting audience attention in a busy and

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July 18, 2016
GM-7-reasons-you-need-an-SEO-platform

What is an enterprise SEO platform? Simply stated, it’s a way to make sure all the pieces of your inbound and outbound efforts are working together for a common goal. Using the latest technology in the science of findability, a good SEO platform will provide you with everything you need

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