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category-marketing

Getting your brand found online and beating your competition in search engine ranking results is the holy grail of content marketing efforts. From there, we look at conversion rates, increases in sales, and progress toward any number of corporate goals. Bottom line if your audience isn’t finding your content, it

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category-marketing

As with any rapidly growing market, the terms associated with the tools and best practices of marketing analytics have become less differentiated and often confused. Talking about SEO, search, data, analytics, insights, and recommendations interchangeably is confusing. Even worse, it can be misleading when you’re looking for specific tools or discussing particular outputs. To

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marketing strategy blog header

Content marketing effectiveness is still an elusive outcome for many marketers. CMI just released its latest Benchmarks, Budgets, and Trends focused on technology marketers and guess what? We’re doing a great job of adopting content marketing, but we have many of the same challenges of marketers in other industry sectors.

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