FOUND Friday: How Viral Content Impacts Search & Social Media

On Friday, April 18, COO Erin Robbins O’Brien and I will discuss how viral content impacts search and social media, both positively and negatively. We want you to join the conversation. Share your successes or horror stories with viral content by commenting during the live event or by tweeting using #FOUNDFriday. Join our discussion, by coming [...]

Understanding the Entire Marketing Mix Will Make You, and Your Brand, Better

Marketing is a giant word with huge impact and a mixed bag of budgets, teams, and responsibilities. For some organizations, it includes PR, advertising and corporate communications. For others it’s channel management for lead generation. Regardless of where you fall on the continuum, understanding your marketing performance across channels is crucial to continued improvement. Similar to [...]

FOUND Friday: Understanding Competitors Through Content Marketing Insights

On Friday, April 4, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss how to understand your competitors through content marketing insights. Join our discussion, by coming to this blog post and watching live at 1 PM ET / 10 AM PT.  Sign up to receive reminders about our FOUND Friday events. If you can’t [...]

Channel Performance Chart is Now Live in the GinzaMetrics Dashboard

Upon logging in to our dashboard today, GinzaMetrics users will notice a new chart on the main screen. The Channel Performance Insights chart provides a collective view of website traffic from multiple marketing channels. We are excited to add this chart so that brands and agencies can gain a better understanding of the channels driving audiences to their [...]

Join us for FOUND Friday on March 20

On Friday, March 20, CEO & Founder Ray Grieselhuber and COO Erin Robbins O’Brien will discuss the latest trends in search and content marketing. Join our discussion, by coming to this blog post and watching live at 1 PM ET / 10 AM PT.  Sign up to receive reminders about our FOUND Friday events. If you can’t attend [...]

FOUND Webinar: Managing Search & Content in a Multichannel Marketing Approach

To remain competitive and ensure that prospects find your brand(s) online, you must communicate via multiple channels. Whether you are a manager responsible for all of these channels yourself, or an executive in need of a high-level overview, understanding multichannel marketing performance can help you in your quest to grow findability.  GinzaMetrics will host a [...]